Increased engagement by improving internal tools
Increased engagement by improving internal tools
Designing a client platform that deepens relationships
Summary
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ROLE
Product Designer
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DOMAIN
AWS Internal Tools
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TIME FRAME
2020-2023
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PROBLEM
Alexa marketers needed a way to target users with personalized campaigns for events like Prime Day or underused features. The process was slow and technical, with turnarounds taking 2–3 months.
IMPACT
160+ increase global campaigns
208% YoY campaign increase
Reduced campaign creation time to as little as 2 weeks
Summary
ROLE
Product Designer
DOMAIN
AWS Internal Tools
TIME FRAME
2020-2023
PROBLEM
Alexa marketers needed a way to target users with personalized campaigns for events like Prime Day or underused features. The process was slow and technical, with turnarounds taking 2–3 months.
IMPACT
160+ increase global campaigns
208% YoY campaign increase
Reduced campaign creation time to as little as 2 weeks
Summary
ROLE
Product Designer
DOMAIN
AWS Internal Tools
TIME FRAME
2020-2023
PROBLEM
Alexa marketers needed a way to target users with personalized campaigns for events like Prime Day or underused features. The process was slow and technical, with turnarounds taking 2–3 months.
IMPACT
160+ increase global campaigns
208% YoY campaign increase
Reduced campaign creation time to as little as 2 weeks
goals
Increase Reach & Engagement
As a product designer, I helped shape internal tools like Odyssey—a self-service portal for domain teams (music, alerts, smart home, etc) to create campaigns that promote feature discovery. Our product team focused on three core strategies: 1) easy campaign creation, 2) improve reach 3) trust by testing.
goals
Increase Reach & Engagement
As a product designer, I helped shape internal tools like Odyssey—a self-service portal for domain teams (music, alerts, smart home, etc) to create campaigns that promote feature discovery. Our product team focused on three core strategies: 1) easy campaign creation, 2) improve reach 3) trust by testing.
goals
Increase Reach & Engagement
As a product designer, I helped shape internal tools like Odyssey—a self-service portal for domain teams (music, alerts, smart home, etc) to create campaigns that promote feature discovery. Our product team focused on three core strategies: 1) easy campaign creation, 2) improve reach 3) trust by testing.
Solutions
Automating
The workflow UI was very form-field intensive. Instead of showing a sea of empty fields each time a campaign was created, pre-loading common inputs delivered meaningful time savings.
Templates
Marketers struggled with too many style options. Instead of making them configure everything manually, I defined a set of simple templates with pre-loaded content tailored to common goals.
Copy Audit
Copy throughout the tool was filled with developer-speak. I replaced these with plain language and clear questions, so marketers quickly understood what the tool does and what results to expect.
Solutions
Automating
The workflow UI was very form-field intensive. Instead of showing a sea of empty fields each time a campaign was created, pre-loading common inputs delivered meaningful time savings.
Templates
Marketers struggled with too many style options. Instead of making them configure everything manually, I defined a set of simple templates with pre-loaded content tailored to common goals.
Copy Audit
Copy throughout the tool was filled with developer-speak. I replaced these with plain language and clear questions, so marketers quickly understood what the tool does and what results to expect.
Solutions
Automating
The workflow UI was very form-field intensive. Instead of showing a sea of empty fields each time a campaign was created, pre-loading common inputs delivered meaningful time savings.
Templates
Marketers struggled with too many style options. Instead of making them configure everything manually, I defined a set of simple templates with pre-loaded content tailored to common goals.
Copy Audit
Copy throughout the tool was filled with developer-speak. I replaced these with plain language and clear questions, so marketers quickly understood what the tool does and what results to expect.
Recommendations
Users had to manually ‘design’ campaigns—overwhelmed by choices and unsure if they’d even hit the right metrics. By starting with the users goals, the tool could recommend the best options up front.
Recommendations
Users had to manually ‘design’ campaigns—overwhelmed by choices and unsure if they’d even hit the right metrics. By starting with the users goals, the tool could recommend the best options up front.
Recommendations
Users had to manually ‘design’ campaigns—overwhelmed by choices and unsure if they’d even hit the right metrics. By starting with the users goals, the tool could recommend the best options up front.
Impact
These internal tools at Amazon that drove a 160% increase in global campaigns, 208% YoY growth, and cut campaign creation time from months to as little as 2 weeks.
Impact
These internal tools at Amazon that drove a 160% increase in global campaigns, 208% YoY growth, and cut campaign creation time from months to as little as 2 weeks.
Impact
These internal tools at Amazon that drove a 160% increase in global campaigns, 208% YoY growth, and cut campaign creation time from months to as little as 2 weeks.
Contact
Copyright © 2025 Jesse Bones. All Rights Reserved.
All content, designs, and images on this website are the property of Jesse Bones and respective clients. Unauthorized use, reproduction, or distribution of any materials without explicit permission is prohibited.
Contact
Copyright © 2025 Jesse Bones. All Rights Reserved.
All content, designs, and images on this website are the property of Jesse Bones and respective clients. Unauthorized use, reproduction, or distribution of any materials without explicit permission is prohibited.
Contact
Copyright © 2025 Jesse Bones. All Rights Reserved.
All content, designs, and images on this website are the property of Jesse Bones and respective clients. Unauthorized use, reproduction, or distribution of any materials without explicit permission is prohibited.